This wasn't a website refresh. It was an operational redesign.
THE CHALLENGE
They needed a digital platform that builds real consumer trust, delivers tangible value to members, reduces internal administrative load, and protects and enforces accreditation. The previous setup didn't fully support either audience in a systemised way — accreditation existed but wasn't dynamically verifiable, admin processes required manual intervention, and the public-facing trust signals weren't measurable.
THE SHIFT
We moved from "website" thinking to ecosystem thinking. Instead of pages, we built infrastructure. Instead of a logo badge, we built a live verification mechanism. Instead of static membership, we built a working toolkit.
WHAT WE BUILT
Dual-Audience Architecture
The public site restructured around two clear journeys: consumer confidence and verification, and member access and operational support.
Dynamic Accredited Member Directory
Searchable, structured, centrally controlled. Consumers verify legitimacy instantly. Members gain discoverability. The Council retains control over accreditation status.
Live Accreditation Badge System
Instead of a static graphic, members receive a live HTML badge linked to an official verification page. Admin-controlled activation and deactivation. The badge becomes a dynamic trust signal — measurable, enforceable, controlled. Not branding. Authority.
Working Member Portal
Membership now includes practical tools: certificates, templates, branding resources, standards documentation, training links, and full archive access to SA Jewellery News. Members don't just belong to the Council. They use it.
BEFORE
Static content.
Manual processes.
Weak digital enforcement of accreditation.
Limited measurable trust signals.
AFTER
Controlled verification ecosystem.
Measurable badge engagement.
Structured member value delivery.
Reduced administrative burden. Stronger public authority.
The Council now operates with digital infrastructure aligned to its mandate.
— JuneDay
MORE WORK
More case studies are in progress — 20 years of work takes time to write up properly.
In the meantime, ask us about a specific industry or problem.